When I first moved from being a backseat environmentalist to really passionate about the way American’s interact with our world, I read Cradle to Cradle by William McDonough.
In it I first heard about Ray Anderson’s carpet business. I was really impressed at how a such business could embrace a new model of how manufacturing could be done. They’ve turned their company into a climate neutral operation in a remarkably short period of time. But they haven’t stopped. The company is still looking forward to see how they can be better. Hear it from Ray’s lips for yourself: